Yeah, but does it sell?
September 12, 2006
(click to enlarge)
I often pretend to be a soccer fan – sorry, “football” – so I gravitate toward soccer-themed advertisements.
Like this Adidas ad in New Zealand.
Well, it’s not so much an advertisement. It’s a carnival ride.
Coinciding with the 2006 World Cup draw, Adidas created a large billboard – officially, the largest New Zealand billboard ever – with a reverse bungee alongside. Attached to the bungee was a giant soccer ball. As match coverage played over the loudspeakers, two people were strapped inside the ball.
Then, as part of the supposed match coverage, Stephan Gerrard (of England and Liverpool fame, and one of two English football players whose jersey I own) kicks the ball for a goal. Which releases the two strapped-in humans, simulating the experience of being a soccer ball kicked at 170 km/h.
The participants get a DVD of their ride and a history of the new Adidas soccer ball.
What I want to know is this – did they sell any shoes? And if this ball is being used for World Cup, did they sell any extra soccer balls to the bystanders?
Oh yeah, it’s another TBWA creation, the makers of the GPS directed bus ads.
(Thanks to AdverBox for the info)
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