McDonalds on the opinion page
January 31, 2007
This is a pretty cool application of ad space, from a Canadian newspaper.
(click for full size)
Since this is an ad/marketing blog, I won’t go too deeply into why I think this is scary for the future of newspapers and journalistic integrity (I’ll just direct you to my blog post at Black Marks on Wood Pulp if you’re curious) but I will say it’s great from a marketing perspective. I love it. It sticks out. Breaks through the clutter. Makes you stop and say, “Hey, neat.”
(Thanks to advertising for peanuts)
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