Where’s the link?
April 10, 2007
Your ad. Your identity in the marketplace. You have one spot – one creative piece – each year. You place it in every magazine, newspaper and media outlet in the area. This is your baby – the Raison d’être, the pinnacle of your marketing year.
Check it again. Everything is spelled right. Your message is sound – perfectly worded by a brilliant copywriter; maybe by me if you were incredibly lucky. The design is spot on.
Did you remember your web address?
No?
Oops.
Sure, this has been said before. But I’m still amazed at how many companies forget this one simple act – the addition of a web address.
So your message is sound. So your design is beautiful. You’re forgetting the most important part of marketing – giving the customer all of the tools needed to make a decision.
Your website is an online brochure, except better – it’s being viewed by people who are genuinely interested in your product. And people don’t want to search. They want the address.
Make sure it’s on there. Don’t make your work of art irrelevant.
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About HenkinSchultz
HenkinSchultz is an agency. An advertising and marketing and branding and design and production agency. All of those things, and then some.
But, underneath all that, we're really a bunch of thinkers. As in, we think about stuff, both pertinent and not, with and without boundaries, as if our lives depended on it. And this right here, Post Haste, is where we write about it.
Visit us at http://www.henkinschultz.com.