Introducing Wabli’
June 19, 2008
You never quite know what a client’s going to ask for. And sometimes you never quite know if you’ll be able to pull it off.
Our client, The First National Bank in Sioux Falls, came to us with one of these requests: a mascot to help promote high-return children’s savings accounts.
It turned out to be pretty cool.
Wabli’ (which stands for “Eagle” in Lakota) is the mascot version of The First National Bank in Sioux Falls’s iconic eagle statue and logo. And he/she took a tour of bank branches, showing off his style and preening his polyester wings.
Wabli’ and The First National Bank in Sioux Falls’s Executive Vice President Bill Baker.
Wabli’ standing beneath his shape-sake, the original FNB eagle statue.
Attempting a heist.
Relaxing after a hard day of strutting around with a head that’s seventeen times larger than it should be.
And just like that, a new mascot is born – from idea to reality, Wabli’ is now among us.
Batter Blaster!
June 19, 2008
No more mess! No more time-wasting mixing! IT’S PANCAKE BATTER IN A CAN!
WATCH THE VIDEO NOW.
“Make better breakfast faster! BATTER BLASTER!”
Who says we’ve run out of things to invent?
(Unfortunately, it is not available in South Dakota yet.)
Mistaken identity
June 13, 2008
I love Guinness ads. The combination of the traditional Guinness glass and the contrast of dark beer/white foam makes for a striking image. It’s an icon that’s recognizable to anyone who has come in contact with the beer, like the Budweiser bow-tie logo or a Stella Artois glass.
I especially enjoy these ads, where a concert has been illuminated in the shape of a Guinness glass, filled with a pulsing mob that represents the rolling thunder of the beer’s patented post-pour brewing process.
Click to enlarge
Pretty neat visual.
What?
Wait. What are you saying?
Oh. How embarrassing. My bad.
Apparently, this is a Heineken ad. Heineken. Not Guinness.
Hmm…
Looks like this is another lesson in being careful what image you portray with your ads. I wonder how many people see this Heineken ad and say, “Yeah, a Guinness WOULD taste pretty good right now.”
Whistling Dixie
June 3, 2008
I noticed the weirdest thing the other day while I was watching television.
Someone had taken all of the Dixie commercials and replaced them with something completely different.
Now, when I say different, I mean to say that, while they were still showing Dixie commercials, they certainly weren’t the Dixie commercials I had grown up with.
You know the ones: Make Life Easy! Throw Away! No More Clean-up! No More Germs! Dixie promised a life of ease and convenience, of victimless consumerism and trash collection. The only thing you hurt was the pride of those who didn’t have the same foresight as you, who looked on in agony as your life’s schedule miraculously cleared up, while theirs was still tethered to the yoke of washing dishes!
Now?
The trend toward green products has placed disposable plates and cups in the same realm as oil spills and burning tires.
So let’s switch the spin, for a little bit.
This is the only version I could find on YouTube, pardon the poor quality.
Now, Dixie cups give you back your identity. You are no longer a woman washing dishes – you are a caring mother. You are one step closer to raising children who will make the right decisions. That’s what throwing away your dishes (instead of spending a crucial 15 minutes washing) will do for you.
On one hand, I applaud them for reinventing the brand, even if it means combating the onslaught of mainly beneficial Go Green messaging.
On the other, the pandering to Them Cute Kids seems so forced and non-genuine. It’s a play to every parent’s fear of not caring enough about his or her children. “I will no longer be defined by the number of dishes I wash!” she claims. Who said you were in the first place?
Of course, I already feel guilty enough when I throw away when I throw away a paper plate. So take it for what you will.
- Wishing for the Attainable
- Let Your Voice Be Your Guide
- Penn and Misspeller
- Eat Your Brussels Sprouts
- Rhymes With Rice
- Embrace Losing, Embrace a Tree
- Buses Attract Attention, and Most Recently, Awards
- From the Mouths of Babes
- Needed: One Awesomewriter.
- To Inform and Delight
- Joe: Your building is one of the coolest things I’ve ever seen –I’m more thinking the kid is going...
- Joe: Your building is one of the coolest things I’ve ever seen –I’m more thinking the kid is going...
- Joe: Your building is one of the coolest things I’ve ever seen –I’m more thinking the kid is going...
- Corey V.: That kid’ll surely be better than the one that just left.
- Mark Cummins: Here’s my awesome copywriter resume: Mark Cummins 6007 S Cliff Ave #204 Sioux Falls, SD 57108...
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About HenkinSchultz
HenkinSchultz is an agency. An advertising and marketing and branding and design and production agency. All of those things, and then some.
But, underneath all that, we're really a bunch of thinkers. As in, we think about stuff, both pertinent and not, with and without boundaries, as if our lives depended on it. And this right here, Post Haste, is where we write about it.
Visit us at http://www.henkinschultz.com.