Youthenize!
February 24, 2009
One of the coolest trends in our industry over the past decade is the “de-stigmatization” of television commercials as ham-handed pseudo-art. You can direct, or star in, a commercial without feeling as if you’ve sold out. Big name directors and big name stars make big time impact with fantastic creative and great production.
My favorite example: Christopher Guest.
Aside from starring as Spinal Tap’s Nigel Tufnel in a Volkswagen spot for CP+B, Guest has embraced television spots, in the process becoming one of the most sought after directors in the agency world. And he’s rocking on all cylanders with the most recent DirecTV campaign for Deutsch LA, starring many of Guest’s typical acting partners - Ed Begley Jr., John Michael Higgins, Don Lake, etc.
(Oh, and it helps that the spots poke fun at us marketing types. Us advertisers love that stuff. Keep it up, Mr. Guest.)
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About HenkinSchultz
HenkinSchultz is an agency. An advertising and marketing and branding and design and production agency. All of those things, and then some.
But, underneath all that, we're really a bunch of thinkers. As in, we think about stuff, both pertinent and not, with and without boundaries, as if our lives depended on it. And this right here, Post Haste, is where we write about it.
Visit us at http://www.henkinschultz.com.