In These Tough Economic Times, PLEASE say something different.
October 29, 2009
Yeah, we’re all probably in the same boat. Absolutely sick and tired of being reminded of our financial crises, constantly inundated with “In These Tough Economic Times…” and “We Could All Use A Little Good News…” Frustrated beyond relief when the familiar pangs of mood music and serious voice over remind us how a company is going to buck the system by staying close to its roots, as if GM could really change this whole thing by releasing a hybrid vehicle.
So it’s always cool to see someone take the tired “save money during a recession” message and do something cool with it.
Like this Volkswagen guerrilla campaign for the new BlueMotion line of vehicles.
The gist: The European map on a batch of Euro banknotes is stamped with a representation of how far you’d get based on the banknote’s denomination. How far would you get with 50 Euros? It’s right there on the banknote.
Then, they released the bills throughout German VW dealers, service shops, etc.
And they did it all without falling back on tired clichés. Which, even without the awesomeness of the idea, gets a whole fist full of thumbs up from me.
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