The heart of search: marketing Google
December 2, 2009
When it came to marketing, Bing went with humor. It went with the assumption that users couldn’t handle the amount of information they were given, that the Internet commoners wanted something more attuned to their thoughts. That their algorithm was better than Google’s, despite the difficulty in proving it.
Google? Well, they simply went for the heart.
We use search every day. It’s as much a part of our lives as the car we drive, the restaurants we frequent, the people we meet. Except for one thing: search leads us to those cars, those restaurants, those people; in a way, it’s so much more.
(Via Make the Logo Bigger)
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About HenkinSchultz
HenkinSchultz is an agency. An advertising and marketing and branding and design and production agency. All of those things, and then some.
But, underneath all that, we're really a bunch of thinkers. As in, we think about stuff, both pertinent and not, with and without boundaries, as if our lives depended on it. And this right here, Post Haste, is where we write about it.
Visit us at http://www.henkinschultz.com.