HenkinSchultz: Official Google Advertising Professionals
March 11, 2010
It’s about Analytics and Ad Ranking and CPC and Quality Score.
It’s about CTR and Keywords and Region Targeting and Content Bids.
It’s about CPM and Impressions and Ad Groups and ROI.
But really, it’s about understanding the basics - and the subtle (and sometimes complicated) nuances - of search engine marketing as it pertains to Google AdWords. And, furthermore, about presenting our clients with added opportunities for promotion and awareness outside the traditional printed and broadcast mediums.
So we finally got around to taking the test. And here we are: official Google Advertising Professionals. (And we’re pretty stoked, by the way.)
We get to show off the badge. But our clients get the real prize: an added level of knowledge and awesomeness from their chosen marketing partner.
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- Wishing for the Attainable
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About HenkinSchultz
HenkinSchultz is an agency. An advertising and marketing and branding and design and production agency. All of those things, and then some.
But, underneath all that, we're really a bunch of thinkers. As in, we think about stuff, both pertinent and not, with and without boundaries, as if our lives depended on it. And this right here, Post Haste, is where we write about it.
Visit us at http://www.henkinschultz.com.