To Inform and Delight
April 28, 2010
Last night the South Dakota chapter of AIGA (the professional association for design) provided a free showing of Milton Glaser’s To Inform and Delight at Southeast Technical Institute.
From Arthouse Films’ blurb:
For many, Milton Glaser is the personification of American graphic design. Best known for co-founding New York Magazine and the enduring I ♥ NY campaign, the full breadth of Glaser’s remarkable artistic output is revealed in this documentary portrait, Milton Glaser: To Inform and Delight. From newspapers and magazine designs, to interior spaces, logos, and brand identities, to his celebrated prints, drawings, posters and paintings, the documentary offers audiences a much richer appreciation for one of the great modern renaissance men.
Artfully directed by first time filmmaker Wendy Keys, the film glances into everyday moments of Glaser’s personal life and capture his immense warmth, humanity and the boundless depth of his intelligence and creativity.
To Inform and Delight is a wonderful movie chronicling the famed New York designer Milton Glaser and his warm connection with humanity. If you’re in Sioux Falls or the surrounding area and want to catch the movie on your own, make sure to get registered for Adobe Days on May 6th, where AIGA SD will be giving away a copy to one lucky member!
KFC Doubles Down, prepares for a bust
April 20, 2010
What’s the difference between flash and substance?
Let’s ask Kentucky Fried Chicken.
Since 2005, Kentucky Fried Chicken (or KFC, depending on the day) has seen its market share drop. It’s not a drastic drop, but it’s enough of a drop to raise concern – especially as the fried chicken industry expands and challengers Popeye’s and Chick-fil-A rise to fill market share.
According to a AdAge report, KFC is down to 30% of the chicken market. Add to that over a 1.5 billion dollars in growth, and a LOT of people are either switching from (or outright shunning) the Colonel.
And that brings us to KFC’s recent flash: The Double Down.
The Double Down, if you haven’t heard, is a sandwich – and that term is being used VERY loosely – that uses two fried chicken breasts instead of bread. Inside is a cheesy goo mixture of bacon and grease.
It’s really nothing more than a marketing ploy – the same type of empty strategy that KFC has used constantly through the last several years. It brings to mind the grilled chicken experiment, which was more “Oprah’s talking about our grilled chicken!” than “we believe you should eat grilled chicken because it’s what you want.”
On the other hand, Chick-fil-A offers healthier options as a matter of principle – not as a marketing ploy. They are enjoying the ride as an underdog, pushing the horses to a cultish status. They use better chicken. They employ people you actually want to buy chicken from. They serve it in stores you actually want to eat chicken in.
Chick-fil-A isn’t depending on decades of market dominance and flashy hype machines to sell chicken. It’s depending on substance.
KFC? Well, they’re doubling down on their bet that you’ll eat anything. And while sales may spike for a short amount of time as people rush to try this monstrosity, they’ll soon fall back to where they were.
Flash vs. substance? One gets you attention. The other gets you loyalty.
Which do you think KFC would rather have?
- Wishing for the Attainable
- Let Your Voice Be Your Guide
- Penn and Misspeller
- Eat Your Brussels Sprouts
- Rhymes With Rice
- Embrace Losing, Embrace a Tree
- Buses Attract Attention, and Most Recently, Awards
- From the Mouths of Babes
- Needed: One Awesomewriter.
- To Inform and Delight
- Joe: Your building is one of the coolest things I’ve ever seen –I’m more thinking the kid is going...
- Joe: Your building is one of the coolest things I’ve ever seen –I’m more thinking the kid is going...
- Joe: Your building is one of the coolest things I’ve ever seen –I’m more thinking the kid is going...
- Corey V.: That kid’ll surely be better than the one that just left.
- Mark Cummins: Here’s my awesome copywriter resume: Mark Cummins 6007 S Cliff Ave #204 Sioux Falls, SD 57108...
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About HenkinSchultz
HenkinSchultz is an agency. An advertising and marketing and branding and design and production agency. All of those things, and then some.
But, underneath all that, we're really a bunch of thinkers. As in, we think about stuff, both pertinent and not, with and without boundaries, as if our lives depended on it. And this right here, Post Haste, is where we write about it.
Visit us at http://www.henkinschultz.com.