Penn and Misspeller
August 10, 2010
It turns out that even criminals need to be branded. According to a recent CNN story, thieves with a clever nickname have a higher chance of being caught and prosecuted. It’s a long-standing strategy that’s helped law enforcement officials publicize crimes and nab culprits like Pretty Boy Floyd.
More and more, criminal nicknames such as the Barefoot Bandit are given careful consideration so the public will remember them. The methodology to catch branded bandits today is akin to a well-mapped marketing strategy.
This makes me wonder: could branding office mishaps help curb the occasional office faux pas? If I hang some “Wanted” posters around the HenkinSchultz office, would fewer people swipe my writing utensils and more people clean out the microwave?
Nah, that probably wouldn’t work. They’d probably just take away my writing privileges.
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About HenkinSchultz
HenkinSchultz is an agency. An advertising and marketing and branding and design and production agency. All of those things, and then some.
But, underneath all that, we're really a bunch of thinkers. As in, we think about stuff, both pertinent and not, with and without boundaries, as if our lives depended on it. And this right here, Post Haste, is where we write about it.
Visit us at http://www.henkinschultz.com.