Magical Mystery Tour

October 19, 2010

HenkinSchultz is a little like Radio City Music Hall. There’s singing and dancing, and somebody’s always putting on a show. There are probably Rockettes around here if you look hard enough.

AtriumBut most of all, there are tours. First-graders, first lieutenants, first cousins twice removed—if you want to take a look into a creative agency, we’re more than happy to show you.

Next week, we’ll be giving tours for the South Dakota Advertising Federation’s Student Day, and it’s one opportunity we’ll never pass up. That’s because we want to support South Dakota talent, especially when it comes to recent graduates and people fresh in their careers.

We may not sell tickets like they do at Radio City Music Hall, but a tour of HenkinSchultz is worth waiting in line for. With its garbage can desks, light fixtures made of chicken wire and lighting reminiscent of a haunted house, well, HenkinSchultz isn’t like most offices. And don’t you want to hear Partner Joe Henkin explain how The Pomp Room sign got to be in our conference room? Yeah, we thought so.

By amie

Filed Under HenkinSchultz

Generation Gap

October 5, 2010

The Center for Active Generations isn’t just for the elderly. But the organization’s leaders were concerned its current advertising and marketing materials weren’t reflecting the breadth of services offered to people of all ages. The organization turned to HenkinSchultz for help in revamping and revising its look. The result was not only a fresh new advertising campaign, but also a new name and tagline.

Active Generations posterAt its headquarters on 46th Street, for example, the organization houses a fitness center that anyone can join. A variety of community programs, social activities and education classes are available at the center. Additionally, the Center for Active Generations supports families with resources on housing, employment, volunteering and more.

As HenkinSchultz began to look at revising the organization’s logo and other materials, it became clear that its mission and goals have evolved over time. The name without a tagline worked well when the organization began, but a tagline was now needed to accurately describe the organization.

First, the organization shortened its name Active Generations. But perhaps the most important element was the addition of the tagline “Opportunities for a Lifetime.” And that perfectly reflects the organization’s goals of supporting people of all ages.

By amie

Filed Under Advertising, Marketing, Design, HenkinSchultz