A Light-Hearted Event

January 25, 2011

Nothing spurs productivity in the HenkinSchultz women quite like the prospect of an upcoming girls’ night out. And luckily, the Avera Heart Hospital has handed us one in a heart-shaped box. Heart & Soul

A group of HenkinSchultz women is attending Heart and Soul: Girls’ Night Out, a fun-filled night at the Washington Pavilion that celebrates heart health. The Feb. 2 event, hosted by the Avera Heart Hospital, features food and wine pairings, delicious hors d’oeuvres, stress-melting massages and a performance by humorist Suzie Humphreys.

And sure, we all like a good laugh, but heart health for women is serious business. Heart disease is a critical health issue, yet the signs of a heart attack can be quite mild in women. Heart & Soul will talk about ways to celebrate heart health for a better lifestyle.

If you want to check the event out for yourself, click here for tickets. And look for the HenkinSchultz crew while you’re there—you’ll know us by our hearty laughter.

By amie

Filed Under HenkinSchultz

Millennials Desire Online and Off-Line Communications

January 11, 2011

When planning an event or ad campaign for a younger generation, it’s easy to jump straight to social media. While Facebook, Foursquare and Twitter may be popular among the millennial generation, we can’t forget that people often use these platforms as a way to gather together. The most successful marketing campaigns use a careful blend of social and traditional media to meet their goals.

It’s definitely true that the way people communicate is changing. Text messages, tweets and Facebooking are more popular than ever, and social media is important to marketing campaigns. Yet research shows that as much as teens enjoy social media, they also love to meet up with their friends. According to the Keller Fay Group, a marketing research company specializing in word-of-mouth marketing, 75% of teens talk about brands in person, while only 13% talk about brands online.

As the new year began, many news outlets came up with lists of technology and innovations that will be obsolete for babies born in 2011. Travel agents, movie rental stores and videotape all made the lists. But what is not going to go extinct is the desire for people to connect, gather and communicate.

Social media is a great tool to reach a younger generation, but it shouldn’t be the only one in your toolbox. It’s important to constantly think of ways to harness online communications while supporting traditional marketing.

By amie

Filed Under Advertising, Marketing