Are You a Web Designer? Work With Us!

August 23, 2011

We’re looking to hire a web designer/developer who has a bachelor’s degree in design with a web emphasis or equivalent work experience. Are you a good candidate?

You are if you have extensive knowledge of HTML5/CSS3, (PHP programming abilities are a plus). You need to have experience in installing, extending and maintaining content management systems, specifically WordPress. Plus, you need to be a team player who has written and verbal communication skills with the ability to prioritize and juggle multiple tasks. Read more

By amie

Filed Under HenkinSchultz

Five Quick Tips to Optimize Your Website

August 9, 2011

A few years back, you probably created a website for your business or organization. But have you done anything with that website since you first got it? If not, your site probably needs an update to be effective in today’s market.

Now, we realize the process of optimizing websites and creating effective web content can be daunting. There’s no one way to do it, and there can be a lot of steps: auditing your current site’s content, creating measurable goals, developing user personas, revising copy, testing user experience. Overwhelming, right? But everyone has to start somewhere. These five quick tips can get you on track to make your website work for your business:

1. Update regularly.
Take five minutes each day to update something on your website. This tells search engines that your website is active.

2. Create a schedule.
Decide ahead of time what updates you’ll do. Remember, four great updates are better than eight meaningless ones.

3. Focus on the future.
When writing, keep in mind where you want your site to be—not where it is now. The more you focus on where you want it to be, the sooner it will get there.

4. Add “alt tags” to images.
By describing your images using words, your photos have now become searchable. This gives search engines even more ways to direct users to your website.

5. Submit your sitemap.
This will tell Google, Yahoo! and Bing exactly what content you have on your site, making it even more search-engine friendly.

These simple changes obviously aren’t a comprehensive list. They are a starting point, though, to help you optimize your website for search engines so customers can find you online.

By betsy

Filed Under Technology, The Process