An Emotional Appeal? Check!
December 27, 2011
Many people over the age of 50 know that screening for health disease is a good idea. But it often takes a heart-wrenching true story to motivate them to make an appointment.
In the latest TV commercials for Avera Heart Hospital’s Planet Heart screenings, people with heart problems tell their own stories. So many people think heart disease can’t happen to them—including Linda Olson.
To encourage others to go for a Planet Heart screening, Linda Olson talked about when she had a heart attack. Hear Linda tell her story below in this video produced by Avera Heart Hospital and HenkinSchultz.
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About HenkinSchultz
HenkinSchultz is an agency. An advertising and marketing and branding and design and production agency. All of those things, and then some.
But, underneath all that, we're really a bunch of thinkers. As in, we think about stuff, both pertinent and not, with and without boundaries, as if our lives depended on it. And this right here, Post Haste, is where we write about it.
Visit us at http://www.henkinschultz.com.