An Emotional Appeal? Check!

December 27, 2011

Many people over the age of 50 know that screening for health disease is a good idea. But it often takes a heart-wrenching true story to motivate them to make an appointment.

In the latest TV commercials for Avera Heart Hospital’s Planet Heart screenings, people with heart problems tell their own stories. So many people think heart disease can’t happen to them—including Linda Olson.

To encourage others to go for a Planet Heart screening, Linda Olson talked about when she had a heart attack. Hear Linda tell her story below in this video produced by Avera Heart Hospital and HenkinSchultz.

By amie

Filed Under Advertising, HenkinSchultz

Northern Exposure

July 26, 2011

In Canada, the attitude on outdoor advertising is different than ours in the U.S. On a recent trip to Toronto, Canada, Graphic Designer Tanya Christensen was intrigued that companies use bushes and rocks as part of their advertising campaigns.

Road sign
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By amie

Filed Under Advertising, Design, HenkinSchultz

Color Me Happy

July 12, 2011

JazzFest posterDo you know what your business’s colors say about you? Many people don’t give it a second thought, but color is a crucial element of design. Color evokes emotion, sets a scene and grabs the audience’s attention.

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By amie

Filed Under Advertising, Marketing, Design, HenkinSchultz, The Process

Eye-Catching and Award-Winning

May 6, 2011

Building Hope Gala Invite

Last year, we were pretty stoked about winning some Aster Awards, so we decided to show off our goods again this year. For our creative efforts, we recently pulled in eight 2011 Aster Awards, which are only given to the most outstanding healthcare advertising campaigns in the nation.

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By amie

Filed Under Advertising, Marketing, HenkinSchultz

A Mix of Tradition and Technology

March 22, 2011

Dakota Provisions is a world-class meat processing facility located in South Dakota, but they were concerned that their technological innovation was being overlooked due to their strong ties to tradition and their humble corporate culture.

We worked with Dakota Provisions to strike a balance between technology and tradition. Dakota Provisions revised its look to focus more on technological innovation and sustainability efforts while staying true to its traditional values.

With a new company video, eye-catching sales and marketing materials, and an improved marketing plan, Dakota Provisions looks anything but old-fashioned.

By amie

Filed Under Advertising, Marketing, Design, HenkinSchultz, The Process

Moths to a Flame

February 22, 2011

HenkinSchultz helped Rosenbauer America polish the look of its marketing materials to reflect the company’s technological edge over its competitors. After taking a comprehensive look at the materials, Rosenbauer’s marketing staff and HenkinSchultz wanted to project even more that Rosenbauer America is a consistent, progressive and innovative company with locally owned values.

Smart CabRosenbauer America makes fire trucks. Really, really incredible state-of-the-art fire trucks and other firefighting equipment that lead the industry. We updated the marketing materials to have a clean and contemporary feel that matches the vibe of the company’s high-tech, innovative equipment.

Rosenbauer America didn’t need an overhaul of its materials; instead, it just needed to elevate them. Working with HenkinSchultz, Rosenbauer America examined and refreshed all its materials to make them consistent and relevant for customers’ needs. The result? A new look that has created excitement within the company and brought customers to the products like moths to a flame.

By amie

Filed Under Advertising, Marketing, Design, HenkinSchultz

Millennials Desire Online and Off-Line Communications

January 11, 2011

When planning an event or ad campaign for a younger generation, it’s easy to jump straight to social media. While Facebook, Foursquare and Twitter may be popular among the millennial generation, we can’t forget that people often use these platforms as a way to gather together. The most successful marketing campaigns use a careful blend of social and traditional media to meet their goals.

It’s definitely true that the way people communicate is changing. Text messages, tweets and Facebooking are more popular than ever, and social media is important to marketing campaigns. Yet research shows that as much as teens enjoy social media, they also love to meet up with their friends. According to the Keller Fay Group, a marketing research company specializing in word-of-mouth marketing, 75% of teens talk about brands in person, while only 13% talk about brands online.

As the new year began, many news outlets came up with lists of technology and innovations that will be obsolete for babies born in 2011. Travel agents, movie rental stores and videotape all made the lists. But what is not going to go extinct is the desire for people to connect, gather and communicate.

Social media is a great tool to reach a younger generation, but it shouldn’t be the only one in your toolbox. It’s important to constantly think of ways to harness online communications while supporting traditional marketing.

By amie

Filed Under Advertising, Marketing

Use Social Media to Engage, Not Annoy

December 28, 2010

People use social media and e-mail primarily to connect with people and businesses that matter to them. They want to interact, but they don’t always want intrusive sales messages. That’s an interesting conundrum for advertisers who use social media sites: how do we use social media effectively to interact with our brand in a new way? The key is to engage, not annoy.

Baby Talk

Don’t get us wrong—social media tools are a good way to let your customers know about your specials, sales and great deals that are happening right now. But there are ways to take your social media communications even further so you get more long-term benefit from your efforts.

Here are some effective ways our clients are using social media and e-mails to engage customers:

Power Brokers, Inc., is running a promotion called “You Play, We Pay” in its e-newsletter. The promotion awards $50 to one e-newsletter subscriber a week who submits a story about using snowmobiles, motorcycles or ATVs. While the business is actually giving away money for this promotion, it’s an investment that will pay off in the long run. The business’s consumers are a close-knit community that like to share their adventures. And thanks to HenkinSchultz Traffic™, we know the link to the weekly story has been the most popular link in the e-newsletter.

Avera Health sends Baby Talk e-newsletters to new parents who’ve signed up for the service. The e-newsletters provide them with information, resources, healthcare professionals and support groups that help them to raise healthy children.

The Gas Stop used Facebook to promote several contests that brought foot traffic to their stores. Contestants were chosen through Facebook, and the results of the contests (including hot dog eating, ice cream eating and candy-counting) were shared online. The Gas Stop’s Facebook page experienced increased traffic during this time period.

By amie

Filed Under Advertising, HenkinSchultz

SDSU Foundation Announces Historic Campaign

November 3, 2010

image_sdsu.jpg

We were proud to partner with the South Dakota State University Foundation recently on a historic, record-setting announcement.

The South Dakota State University Foundation recently set a campaign goal of $200 million, an unprecedented amount for a state university in South Dakota. The original goal of It Starts with STATE: A Campaign for South Dakota State University, was $175 million to $190 million, but the amount was raised due to the campaign’s overwhelming success so far.

The foundation asked HenkinSchultz to work with them on a grand announcement of the campaign’s goal. We worked closely with the foundation’s staff to coordinate the event, which included invitations, video production, staging, T-shirt and collateral design, live streaming video on the web and more.

Congratulations to the South Dakota State University Foundation on its goal and the opportunities that lie ahead!

By amie

Filed Under Advertising, Marketing, HenkinSchultz

Generation Gap

October 5, 2010

The Center for Active Generations isn’t just for the elderly. But the organization’s leaders were concerned its current advertising and marketing materials weren’t reflecting the breadth of services offered to people of all ages. The organization turned to HenkinSchultz for help in revamping and revising its look. The result was not only a fresh new advertising campaign, but also a new name and tagline.

Active Generations posterAt its headquarters on 46th Street, for example, the organization houses a fitness center that anyone can join. A variety of community programs, social activities and education classes are available at the center. Additionally, the Center for Active Generations supports families with resources on housing, employment, volunteering and more.

As HenkinSchultz began to look at revising the organization’s logo and other materials, it became clear that its mission and goals have evolved over time. The name without a tagline worked well when the organization began, but a tagline was now needed to accurately describe the organization.

First, the organization shortened its name Active Generations. But perhaps the most important element was the addition of the tagline “Opportunities for a Lifetime.” And that perfectly reflects the organization’s goals of supporting people of all ages.

By amie

Filed Under Advertising, Marketing, Design, HenkinSchultz

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