Color Me Happy
July 12, 2011
Do you know what your business’s colors say about you? Many people don’t give it a second thought, but color is a crucial element of design. Color evokes emotion, sets a scene and grabs the audience’s attention.
Meat & Greet
July 6, 2011
We finally got around to celebrating summer by gathering in the Pomp Room for a satisfying and delicious barbecue—the fifth annual HenkinSchultz summer barbecue and potluck, to be precise. And it turns out the food was almost as good as the company we keep.
The thermometer read 78 degrees, but Joe Henkin claims it was the hottest day of the year. We’re not going to argue too hard—he did brave standing over the hot grill to serve up some mighty fine burgers and brats for the whole staff. Sure, the smell of that meat and the prospect of summer salads drew us down to the Pomp Room, but what really gets us is the desserts. Chocolate chip cookie bars? Cherry angel food cake? Fruit and brownie kabobs drizzled with chocolate? Yes, please.
The fun we have during our office lunches together builds camaraderie in a way that just can’t be replicated while we’re sitting at our desks. And it’s that laughter and conversation that keep us going long after the food coma has worn off. Even when the food is really, really good.
Needed: PHP Web Developer
June 14, 2011
Want to craft some of the area’s coolest web projects while collaborating with an awesome team? Then let’s talk—we’re hiring a PHP web developer at HenkinSchultz. We’re a fun, relaxed group of creative professionals who work hard to make our clients happy. We adore self-motivated people who keep up on the latest web trends and are full of interesting ideas.
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Meet the Typo’s Archnemesis
June 8, 2011
It’s not always easy finding the right word for a headline—but Copywriter Betsy Larson prefers it to detasseling corn, the hardest job she says she’s ever had.
If we’re being really honest, Betsy’s a city girl despite her rural upbringing. She grew up on an acreage near Hartford, S.D., where she pulled snakes out of holes, swam in cow tanks (not the ones the cows were using, mind you) and bottle fed bulls. But she knew since she was age 8 that she was going to be a writer, and it was confirmed in high school when she spent a good chunk of time proofreading her friends’ papers.
It wasn’t too long before Betsy could no longer resist the city’s bright lights. While attending Northwestern College in Orange City, Iowa, she was an editorial intern at “Today’s Chicago Woman.” (That’s in Chicago, if the name didn’t tip you off.) After college graduation, Betsy moved to Sioux Falls, where she’s been a writer, editor and all-around big deal.
Betsy has the one-two punch of being an excellent writer and an awesome project manager—a combination that’s even more appealing than homemade dessert paired with a coffee. Which, by the way, is what Betsy likes to serve her friends when they’re hanging out. Proofreading, organizing, cooking, serving coffee … did we mention that Betsy’s a good friend to have? Yeah, you should get to know her.
A Unicyclist With a Clown Phobia
May 31, 2011
When Assistant Office Manager Bekah Neu does something, she’s dedicated to it. Like playing piano, which she’s been doing for 17 years. Or being in a unicycle club for five years, which still wasn’t long enough to get over her fear of clowns. She also spent a month studying in Greece, which is pretty impressive. And, she loves being adventurous outdoors (water-skiing, mountain biking, rock climbing, camping, etc.), which are activities that take some serious dedication.
Lucky for us, Bekah chose to stick with us, too. After as a stint as an office intern this spring while she was attending Augustana College, Bekah is now the assistant office manager at HenkinSchultz. From now on, we’re hoping our office events will be even more fabulous—Bekah’s dream job is being a destination wedding planner. That means she’ll plan an office trip to Hawaii for us. Right, Bekah?
Bekah likes her people a lot like her activities—adventurous and explosive. She cites Frank Sinatra’s charismatic and explosive personality as an example of someone she finds interesting. But hey, we think we fit that bill, too. You know what? She’s going to fit right in.
Eye-Catching and Award-Winning
May 6, 2011
Last year, we were pretty stoked about winning some Aster Awards, so we decided to show off our goods again this year. For our creative efforts, we recently pulled in eight 2011 Aster Awards, which are only given to the most outstanding healthcare advertising campaigns in the nation.
Spotlight on Our Thinkers: Mark Johnson
May 3, 2011
Mark Johnson, a producer, videographer, video editor and audio engineer at HenkinSchultz, has had a full, rich career in broadcasting and advertising that’s been possible because of sheer talent, creativity and humor, And, if we’re honest, a little bit of luck. We’re taking a look at how Mark has made such a successful advertising career for himself in Sioux Falls, S.D.
In more than 35 years in the business, Mark has:
- voiced more than 40,000 radio and TV spots
- written and produced 5,000 TV spots
- served as the spokesman for 250 TV commercials
- appeared in over 2 dozen live TV commercials
- emceed several March of Dimes telethons and live broadcasts
Because of his laudable career longevity and the significant amount of work he’s produced, Mark received the South Dakota Advertising Federation’s Creative Legacy Award in 2010. Mark, who was pleasantly surprised and humbled to receive the award, attributes the honor to luck—he’s been at the right places at the right times in his career.
A Crowning Achievement
April 19, 2011
When HenkinSchultz Graphic Designer Tanya Christensen began designing a logo for the State Theatre’s Capital Campaign, she aimed to create an image as iconic and glamorous as the theatre itself.
Here’s what Tanya has to say about her design:
“The tag line for the campaign had already been chosen when I began working on the logo: The Last Jewel in the Crown of Historic Downtown. Obviously a crown was a natural fit for the logo, but it had to look like a real treasure—just like the State Theatre is a treasure for our city.
“My goal was to create a modern image that still reflects the history of the State Theatre. Since the theatre was built in 1926, I researched Art Deco jewelry and Beaux-Arts architecture for inspiration. The design I came up with perfectly balances the vintage feel of the theatre with modern design.
“The crown logo needed to be versatile. While it works perfectly as the ‘W’ in the word crown, it also needs to stand alone—without the State Theatre logo or the campaign’s tag line. This design lends itself well to print brochures, logo wear, pins, stickers and much more, giving our client many ways to use the logo.
“The last consideration I had was to create an image that appeals to donors of all ages. I think a 25-year-old donor would be as attracted to the glamour of this crown as a 70-year-old donor.”
Spotlight on Our Thinkers: Cami Lovely
April 5, 2011
Just as graphic design is an important element of an advertising campaign, volunteering and mentoring are key components to a successful advertising community. Graphic Designer Cami Lovely often mentors shadow students who visit HenkinSchultz, and she’s involved with the South Dakota Advertising Federation (SDAF). She also volunteered to judge this year’s Student Addy Awards, and now she’s working on a pro-bono project for SDAF.
Why do you volunteer your time for these projects?
“Well, I’m hardly a model volunteer. But volunteering reminds us we are part of a larger picture. We often need to step away from our desks and gather with like-minded people. When we come together, we learn from each other and inspire others with what we have to offer. I think we grow as a result and see things that we might not have seen – it often sparks inspiration within ourselves and often it can solve challenges we may face.”
What do you enjoy about working with students?
“I like helping students, and I want them to be successful. I work with them so they can be prepared for the advertising industry when they graduate from college. After working with students, sometimes they have a better idea of the direction they want to go in their field. Sometimes a simple conversation will shed light on a path they might not have known about. The people in this industry have so much talent; it would be a shame to have it go to waste.”
You also often attend SDAF luncheons. Why is it important for you to be involved with SDAF?
“The SDAF lunches make you aware of what is happening outside of your little design world. Design is going on all around us and it’s best to be in it. It keeps me alert as a professional designer. You have to keep up with the latest trends in this business, and you have to keep reinventing yourself. If you stay present, you stay strong.”
A Mix of Tradition and Technology
March 22, 2011
Dakota Provisions is a world-class meat processing facility located in South Dakota, but they were concerned that their technological innovation was being overlooked due to their strong ties to tradition and their humble corporate culture.
We worked with Dakota Provisions to strike a balance between technology and tradition. Dakota Provisions revised its look to focus more on technological innovation and sustainability efforts while staying true to its traditional values.
With a new company video, eye-catching sales and marketing materials, and an improved marketing plan, Dakota Provisions looks anything but old-fashioned.
- Fluent in Java Script and Klingon
- A Journey of Faith
- An Emotional Appeal? Check!
- Spotlight on Our Thinkers: Chris Huls
- White Open Spaces
- To Be Frank, You Should Be Impressed
- I came to dance, dance, dance, dance, dance.
- Window Dressing
- Cures for the Viral Craze
- Live Your Passion
- Val Anderson: We are so happy to have you as a member Chris! Keep getting the word out about Synergy! Val Anderson,...
- Lynda Billars: Chris has always been a person with concern, passion and conviction when it comes to growing our...
- Deane: Our largest client last year was in Toronto. I went there 11 times in a single year. I drove by this every...
- craig: That was a great idea Corey. We should have at least been invited back as guest judges or something.
- Diane: IHop or CiCi’s Pizza!!
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About HenkinSchultz
HenkinSchultz is an agency. An advertising and marketing and branding and design and production agency. All of those things, and then some.
But, underneath all that, we're really a bunch of thinkers. As in, we think about stuff, both pertinent and not, with and without boundaries, as if our lives depended on it. And this right here, Post Haste, is where we write about it.
Visit us at http://www.henkinschultz.com.