Eye-Catching and Award-Winning
May 6, 2011
Last year, we were pretty stoked about winning some Aster Awards, so we decided to show off our goods again this year. For our creative efforts, we recently pulled in eight 2011 Aster Awards, which are only given to the most outstanding healthcare advertising campaigns in the nation.
Spotlight on Our Thinkers: Mark Johnson
May 3, 2011
Mark Johnson, a producer, videographer, video editor and audio engineer at HenkinSchultz, has had a full, rich career in broadcasting and advertising that’s been possible because of sheer talent, creativity and humor, And, if we’re honest, a little bit of luck. We’re taking a look at how Mark has made such a successful advertising career for himself in Sioux Falls, S.D.
In more than 35 years in the business, Mark has:
- voiced more than 40,000 radio and TV spots
- written and produced 5,000 TV spots
- served as the spokesman for 250 TV commercials
- appeared in over 2 dozen live TV commercials
- emceed several March of Dimes telethons and live broadcasts
Because of his laudable career longevity and the significant amount of work he’s produced, Mark received the South Dakota Advertising Federation’s Creative Legacy Award in 2010. Mark, who was pleasantly surprised and humbled to receive the award, attributes the honor to luck—he’s been at the right places at the right times in his career.
A Crowning Achievement
April 19, 2011
When HenkinSchultz Graphic Designer Tanya Christensen began designing a logo for the State Theatre’s Capital Campaign, she aimed to create an image as iconic and glamorous as the theatre itself.
Here’s what Tanya has to say about her design:
“The tag line for the campaign had already been chosen when I began working on the logo: The Last Jewel in the Crown of Historic Downtown. Obviously a crown was a natural fit for the logo, but it had to look like a real treasure—just like the State Theatre is a treasure for our city.
“My goal was to create a modern image that still reflects the history of the State Theatre. Since the theatre was built in 1926, I researched Art Deco jewelry and Beaux-Arts architecture for inspiration. The design I came up with perfectly balances the vintage feel of the theatre with modern design.
“The crown logo needed to be versatile. While it works perfectly as the ‘W’ in the word crown, it also needs to stand alone—without the State Theatre logo or the campaign’s tag line. This design lends itself well to print brochures, logo wear, pins, stickers and much more, giving our client many ways to use the logo.
“The last consideration I had was to create an image that appeals to donors of all ages. I think a 25-year-old donor would be as attracted to the glamour of this crown as a 70-year-old donor.”
Spotlight on Our Thinkers: Cami Lovely
April 5, 2011
Just as graphic design is an important element of an advertising campaign, volunteering and mentoring are key components to a successful advertising community. Graphic Designer Cami Lovely often mentors shadow students who visit HenkinSchultz, and she’s involved with the South Dakota Advertising Federation (SDAF). She also volunteered to judge this year’s Student Addy Awards, and now she’s working on a pro-bono project for SDAF.
Why do you volunteer your time for these projects?
“Well, I’m hardly a model volunteer. But volunteering reminds us we are part of a larger picture. We often need to step away from our desks and gather with like-minded people. When we come together, we learn from each other and inspire others with what we have to offer. I think we grow as a result and see things that we might not have seen – it often sparks inspiration within ourselves and often it can solve challenges we may face.”
What do you enjoy about working with students?
“I like helping students, and I want them to be successful. I work with them so they can be prepared for the advertising industry when they graduate from college. After working with students, sometimes they have a better idea of the direction they want to go in their field. Sometimes a simple conversation will shed light on a path they might not have known about. The people in this industry have so much talent; it would be a shame to have it go to waste.”
You also often attend SDAF luncheons. Why is it important for you to be involved with SDAF?
“The SDAF lunches make you aware of what is happening outside of your little design world. Design is going on all around us and it’s best to be in it. It keeps me alert as a professional designer. You have to keep up with the latest trends in this business, and you have to keep reinventing yourself. If you stay present, you stay strong.”
A Mix of Tradition and Technology
March 22, 2011
Dakota Provisions is a world-class meat processing facility located in South Dakota, but they were concerned that their technological innovation was being overlooked due to their strong ties to tradition and their humble corporate culture.
We worked with Dakota Provisions to strike a balance between technology and tradition. Dakota Provisions revised its look to focus more on technological innovation and sustainability efforts while staying true to its traditional values.
With a new company video, eye-catching sales and marketing materials, and an improved marketing plan, Dakota Provisions looks anything but old-fashioned.
Happy Women’s Day!
March 8, 2011
Today is International Women’s Day, and the women in the HenkinSchultz office have reason to celebrate. With the retirement of Senior Art Director Ken Davis this month, women now handily outnumber men 11 to 9 in our office.
OK, now we feel kind of bad about being so happy about Ken’s retirement. Look, we really made sure he lived it up at his retirement party.
See? There he is, happy in his fishing boat. The gender ratio in the office is not a concern for Ken.
He’s halfway to Margaritaville already. Happy retirement, Ken!
Moths to a Flame
February 22, 2011
HenkinSchultz helped Rosenbauer America polish the look of its marketing materials to reflect the company’s technological edge over its competitors. After taking a comprehensive look at the materials, Rosenbauer’s marketing staff and HenkinSchultz wanted to project even more that Rosenbauer America is a consistent, progressive and innovative company with locally owned values.
Rosenbauer America makes fire trucks. Really, really incredible state-of-the-art fire trucks and other firefighting equipment that lead the industry. We updated the marketing materials to have a clean and contemporary feel that matches the vibe of the company’s high-tech, innovative equipment.
Rosenbauer America didn’t need an overhaul of its materials; instead, it just needed to elevate them. Working with HenkinSchultz, Rosenbauer America examined and refreshed all its materials to make them consistent and relevant for customers’ needs. The result? A new look that has created excitement within the company and brought customers to the products like moths to a flame.
The Dutch Oven Open
February 8, 2011
So at the last few holiday parties, Joe Henkin and Kirby Schultz have given employees $100 each and told them to go buy a special treat for themselves. This year, Web Designer Karla Hassebroek bought herself a Dutch oven.
Well, it turns out Karla isn’t much of a cook. Almost two months later, she still hasn’t used her fancy pot. To make her feel better about her purchase, we started the Dutch Oven Open. It’s a monthly lunch outing for any HenkinSchultz employee who can make it. Our philosophy is that if Karla’s not using her Dutch oven to make us lunch, at least someone is putting pots and pans to good use.
Here are the restaurants we’ve hit up so far.
Pizza Ranch: During the inaugural leg of the Dutch Oven Open, we pigged out at the pizza chain’s super awesome lunch buffet. Account Executive Assistant Hilairee Griese filled us in on buffet’s best feature: if you request a type of pizza, they’ll specially cook it for you and give you first dibs.
The best part, though? Watching HenkinSchultz’s healthiest eater, Account Executive Justin Fink, surreptitiously look up nutritional information after our outing. And then seeing his face turn really pale.
Old Chicago: Joe could not stop talking about how clean the place was during our January outing. However, the restaurant was oddly empty. We could have fit our entire office, and maybe all of our clients, in there. Maybe it’s because Old Chicago is better known for its beer tours than its lunch buffets? Weird. Regardless, the food was flavorful and they bring you warm chocolate chip cookies at the end of the meal. YUM.
Pictured above is our trip to Old Chicago, enjoyed by Joe, Karla, Amie Van Overmeer, Tanya Christensen and Erik Rodne.
Any suggestions for where we should go next?
A Light-Hearted Event
January 25, 2011
Nothing spurs productivity in the HenkinSchultz women quite like the prospect of an upcoming girls’ night out. And luckily, the Avera Heart Hospital has handed us one in a heart-shaped box. 
A group of HenkinSchultz women is attending Heart and Soul: Girls’ Night Out, a fun-filled night at the Washington Pavilion that celebrates heart health. The Feb. 2 event, hosted by the Avera Heart Hospital, features food and wine pairings, delicious hors d’oeuvres, stress-melting massages and a performance by humorist Suzie Humphreys.
And sure, we all like a good laugh, but heart health for women is serious business. Heart disease is a critical health issue, yet the signs of a heart attack can be quite mild in women. Heart & Soul will talk about ways to celebrate heart health for a better lifestyle.
If you want to check the event out for yourself, click here for tickets. And look for the HenkinSchultz crew while you’re there—you’ll know us by our hearty laughter.
Use Social Media to Engage, Not Annoy
December 28, 2010
People use social media and e-mail primarily to connect with people and businesses that matter to them. They want to interact, but they don’t always want intrusive sales messages. That’s an interesting conundrum for advertisers who use social media sites: how do we use social media effectively to interact with our brand in a new way? The key is to engage, not annoy.
Don’t get us wrong—social media tools are a good way to let your customers know about your specials, sales and great deals that are happening right now. But there are ways to take your social media communications even further so you get more long-term benefit from your efforts.
Here are some effective ways our clients are using social media and e-mails to engage customers:
Power Brokers, Inc., is running a promotion called “You Play, We Pay” in its e-newsletter. The promotion awards $50 to one e-newsletter subscriber a week who submits a story about using snowmobiles, motorcycles or ATVs. While the business is actually giving away money for this promotion, it’s an investment that will pay off in the long run. The business’s consumers are a close-knit community that like to share their adventures. And thanks to HenkinSchultz Traffic™, we know the link to the weekly story has been the most popular link in the e-newsletter.
Avera Health sends Baby Talk e-newsletters to new parents who’ve signed up for the service. The e-newsletters provide them with information, resources, healthcare professionals and support groups that help them to raise healthy children.
The Gas Stop used Facebook to promote several contests that brought foot traffic to their stores. Contestants were chosen through Facebook, and the results of the contests (including hot dog eating, ice cream eating and candy-counting) were shared online. The Gas Stop’s Facebook page experienced increased traffic during this time period.
- Chris Huls: Award Winner
- Test Driving the Robot
- Work Hard. Play Hard.
- Take a Seat at Chairity
- Elevating a Lounge to Iconic Levels
- Write Better Web Copy
- These Signs Are Hard to Miss
- Potatoes and Passion
- Fluent in Java Script and Klingon
- A Journey of Faith
- Mary Feterl: Congratulations, Chris! Well deserved!
- Bruce Carlson: Congratulations, Chris! Continued best of luck to you and HS :)
- Paul Ten Haken: The artwork turned out phenomenal and meshes great with the warehouse architecture. Well done.
- Pamela Kreber: I was in awe when I checked out the new ICON lounge. Cool, Contemporary and yet comfortable. There is...
- Brian Shaw: Deane, I lived in Toronto for almost 40 years before moving to Sioux Falls. I have seen this logo many...
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About HenkinSchultz
HenkinSchultz is an agency. An advertising and marketing and branding and design and production agency. All of those things, and then some.
But, underneath all that, we're really a bunch of thinkers. As in, we think about stuff, both pertinent and not, with and without boundaries, as if our lives depended on it. And this right here, Post Haste, is where we write about it.
Visit us at http://www.henkinschultz.com.