Designing, HS style
October 20, 2006
HenkinSchultz is in the news, thanks to some of our illustrious designers.
The article — “Grand designers: Graphic artists find a hot market in Sioux Falls” — included a cover shot of HenkinSchultz designers Tanya Christensen and Melissa Heier, in addition to the large “Holiday Inn” star from our front entrance. Unfortunately, the web article doesn’t have this picture. But the content is there. And a video is available — it may or may not work for you, but give it a try.
“Sometimes you can be a little disturbed, because you know that visually what you made may be the best solution they could have, but getting them to realize it and think outside the box doesn’t happen a lot,” said Tanya Christensen, a designer at Henkin and Schultz. “That’s the hard part.”
Eventually something clicks, and a design is born. Work by Christensen and her co-worker Melissa Heier represent the firm in the SDSU exhibit.
It’s a busy, often hectic and demanding job, Heier said.
“We do a variety of things, from logos and creating billboards, to whole campaigns to ads, direct mail and more, some days I might work on up to 10 jobs in one day,” Heier said. “But it’s rewarding, too, being able to visually communicate, place things, make people’s eyes follow it and get a point across.”
Alumni from the Department of Visual Arts at South Dakota State University — of which our two cover designers are included — will be showing examples of their work and the work of their co-workers at an SDSU Ritz Gallery exhibit in Brookings through Oct. 27.
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About HenkinSchultz
HenkinSchultz is an agency. An advertising and marketing and branding and design and production agency. All of those things, and then some.
But, underneath all that, we're really a bunch of thinkers. As in, we think about stuff, both pertinent and not, with and without boundaries, as if our lives depended on it. And this right here, Post Haste, is where we write about it.
Visit us at http://www.henkinschultz.com.