Make it good, sir. Make it good.
November 8, 2006
Makegood: The rescheduling of an ad or commercial by an advertising media operator when it has been incorrectly printed, broadcast, or distributed or when unavoidably canceled or preempted.
At HenkinSchultz, we deal with a wide range of media sellers. These sellers do what they can to help us out, but there are times – especially during the election season – that our clients’ spots need to be moved, either because they were outbid or because of a programming mistake. This is called a makegood.
Now, because of their hard work and dedication, we’re giving them a little makegood of our own – a Media Makegood party, just to let the sellers know that we feel their pain. The election season is over now. Advertisements can begin to flow smoothly again.
These are our invitations – an election campaign sign urging media sellers to vote YES for their Media Makegood Party.
The invite.
And a closeup.
This goes out to all of the media sellers in the world – thanks! Without you, we’d have nowhere to peddle our wares.
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About HenkinSchultz
HenkinSchultz is an agency. An advertising and marketing and branding and design and production agency. All of those things, and then some.
But, underneath all that, we're really a bunch of thinkers. As in, we think about stuff, both pertinent and not, with and without boundaries, as if our lives depended on it. And this right here, Post Haste, is where we write about it.
Visit us at http://www.henkinschultz.com.