Talent vs. Application
December 14, 2006
Each of us has some sort of talent deficiency. It’s true. I’d be willing to guess not one of us is perfect. If you claim you are, well, we’ve got other problems to talk about.
How do our talents define us. In other words, is it the talent we possess that drives who we are? Or is it what we do with whatever talents we’ve been given?
Many times in advertising and marketing, companies want to claim something they’re not. They want to be the biggest. The best. Everything they possibly can be, even if it’s not true.
But what happens when a customer finds out you’re not the best. That you’re not the biggest? There’s a disconnect. People are wary of believing advertising as it is, and a false marketing stand is visible from a mile away.
Instead, a good company – and a good marketing plan – accentuates the positives. And while this seems obvious, often times it’s not used in practice.
Don’t claim you’re the biggest if you’re not. Instead, focus on the things that no one else does. If you’re small, you’re probably using a better communication level. Things aren’t getting lost between people. You don’t have to worry about several layers of approvals. Things get done quicker. You know the community better. You know your customer because you’re on the same level.
These are competitive advantages. Use them.
Sure, we can’t all craft a perfect symphony. But maybe we can use our imaginations to break things apart in order to pull something together equally as important.
While we’re at it, maybe we’ll break through the clutter and succeed.
(The guy in the video can’t play drums or piano. But, by breaking each piece down and using his vast editing skills to work it back together, he created a pretty cool piece.)
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HenkinSchultz is an agency. An advertising and marketing and branding and design and production agency. All of those things, and then some.
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Holy smoke! That guy must have a lot of free time. The editing of that piece must’ve taken a ton of time! Very cool.