Tomorrow Begins Today
December 29, 2006
Former Vice Presidential candidate John Edwards announces that he will run for President of the United States. And he does it on YouTube.
The question is — does this help legitimize YouTube as a next generation media outlet? Or does it downplay John Edwards’ campaign?
There can be a negative reaction to releasing this message via YouTube - that Edwards isn’t being serious enough about this, or that he’s using any trick in the book to get his message out. I find the opposite true - Edwards is connecting with an incredibly active and important demographic, and with YouTube’s capabilities, his announcement has been passed around so many times that it quickly became not just a national story, but a national story you could experience first hand.
John F. Kennedy won his election in large part because he was handsome and comfortable in front of a new medium: television. John Edwards, who was voted “sexiest politician alive” in a November 2000 issue of People Magazine, has a chance to recreate the media implications of that feat with a new medium - that of sharing and self-publication - YouTube.
Welcome to the new face of political advertising.
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