Mistaken identity

I love Guinness ads. The combination of the traditional Guinness glass and the contrast of dark beer/white foam makes for a striking image. It’s an icon that’s recognizable to anyone who has come in contact with the beer, like the Budweiser bow-tie logo or a Stella Artois glass.

I especially enjoy these ads, where a concert has been illuminated in the shape of a Guinness glass, filled with a pulsing mob that represents the rolling thunder of the beer’s patented post-pour brewing process.

Click to enlarge

Pretty neat visual.

What?

Wait. What are you saying?

Oh. How embarrassing. My bad.

Apparently, this is a Heineken ad. Heineken. Not Guinness.

Hmm…

Looks like this is another lesson in being careful what image you portray with your ads. I wonder how many people see this Heineken ad and say, “Yeah, a Guinness WOULD taste pretty good right now.”

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