Walmart vs. Wal-Mart
July 11, 2008
The new Wal-Mart logo.
Sorry. The new Walmart logo.
It’s clean. It’s bright. It’s streamlined and sleek.
The star is gone. Actually, the hyphen is gone altogether. The big chunky big box letters are gone. The blue is gone.
In other words, it’s everything Walmart wants to be these days. And it’s gotten rid of everything that has hampered its image.
It looks a little more boring, a little bit more ordinary, and the starburst has no explanation, but I will admit (much as I hate to do it) it’s a positive move. It’s a change of the brand, and nearly every change makes sense.
The question is – is it the right move? Have they lost a good chunk of their identity? Or are they big enough that they can weather a new look without any loss of feeling?
(Though, let’s be honest. I think we all know that Walmart will be okay.)
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