Read it out loud
July 25, 2008
Here’s a word of advice. Make sure you read your television and radio spot out loud.
Be extra careful. Because sometimes, things get by.
For example, whenever I hear Southwest Airlines commercials on the radio, I’m always confused. The fast paced nature of the spots and the quick radio read always garbles their new tagline. And I’m left wondering why Southwest would end every spot with “Please Don’t Fly With Us.”
(For the record, it’s “Fees Don’t Fly With Us.” A nice line, but poorly executed for radio.)
But that’s not nearly as bad as the most recent True North TV spot.
Seriously, was this a joke by a copywriter that no one caught? Was it a bet that made it past production?
Yeah. Nut Snacks. Maybe my mind’s in the gutter, but I can’t help but snicker every time I hear it. And I wonder how many people involved with the account, from production to placement, finally realized the error.
Read it out loud. Carefully. Then, have someone else read it. Out loud.
Lest you find yourself defending an extraordinary nut snack.
Comments
Leave a Reply
- Jetpacks in South Dakota
- The Difference Between the Colas…
- Happy Election Day
- HS Happenings
- E-mail Subscribers…
- The Good, the Bad, the Nike
- Saying what you mean. Showing what you say.
- When the audience helps. Or not.
- How Mad Men is doing it wrong.
- New. Improved. And all of that.
- bg: This election is too important too not vote early—and often!
- Paul: Worthington, MN is the Turkey Capital of the world. Much love.
- Deane: Loved that.
- Clint: that IS a thing of beauty… makes me want to go buy some shoes, and watch a Rocky movie.
- David: A very interesting post - I hadn’t heard about the Best Buy/decorating idea. And thanks for the...
- November 2008
- October 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- January 2008
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
About HenkinSchultz
HenkinSchultz is an agency. An advertising and marketing and branding and design and production agency. All of those things, and then some.
But, underneath all that, we're really a bunch of thinkers. As in, we think about stuff, both pertinent and not, with and without boundaries, as if our lives depended on it. And this right here, Post Haste, is where we write about it.
Visit us at http://www.henkinschultz.com.