Saying what you mean. Showing what you say.
October 8, 2008
It’s simple.
In marketing, you want to say what you mean.
And visually, you want to back up what you say with images that correspond.
Any disconnect will be noticed. Pounced upon. Seen as weakness, as an disingenuous attempt at trust.
Say what you mean. Show what you say. Mean what you show.
These are all common things to keep in mind when designing and writing and developing a concept in all aspects of marketing. But really, I’m using these common sense ideas as an excuse to play this great YouTube clip: A’Ha’s “Take On Me,” as if the song was written to match the video.
It all makes so much more sense now. Take me on.
Comments
Leave a Reply
- BuyMoreCoffeePlease3Euro
- Holidays at HenkinSchultz
- Jetpacks in South Dakota
- The Difference Between the Colas…
- Happy Election Day
- HS Happenings
- E-mail Subscribers…
- The Good, the Bad, the Nike
- Saying what you mean. Showing what you say.
- When the audience helps. Or not.
- jetpacks: Just doing my job, ma’am. Enjoy your Thanksgiving.
- jetpacks: Very niceTM (Especially shot #2.)
- Sharon: I recently came across your blog and have been reading along. I thought I would leave my first comment. I...
- bg: This election is too important too not vote early—and often!
- Paul: Worthington, MN is the Turkey Capital of the world. Much love.
- December 2008
- November 2008
- October 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- January 2008
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
About HenkinSchultz
HenkinSchultz is an agency. An advertising and marketing and branding and design and production agency. All of those things, and then some.
But, underneath all that, we're really a bunch of thinkers. As in, we think about stuff, both pertinent and not, with and without boundaries, as if our lives depended on it. And this right here, Post Haste, is where we write about it.
Visit us at http://www.henkinschultz.com.