Beach Side Property
April 10, 2009
I’ll be the first to say that certain variable data applications can be pretty cool.
For example: I received a postcard in the mail from a local Realtor for a house that had just hit the market. The back highlighted the features, with an image of the house. The front was this:
It’s a neat little bit of technology. See the boats? They’re in the shape of my name!
But… Er…
This home is in Sioux Falls. Not the luxurious beaches of the Mediterranean.
It’s not enough to just throw out a cool image with cool technology. It has to, you know, fit. It’s not enough to know how – you have to know why, as well.
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