Hooray Sioux Falls!
June 8, 2009
There’s something to be said for loving where you live.
It’s one of the things that drives us at HenkinSchultz – and I’m sure it’s what drives all of us, in all of the agencies across this dusty village.
A love for this city. A love for the people who live here. And a love for the opportunity to be creative – especially when it comes to working on local projects.
Warning. Things might get a little sappy from here on out. It’s a passion, this city, despite the snark that says you’re not supposed to like where you live.
There’s a reason we’re all here in one place – here in flyover-country, where the hills are barely hills and the houses are still cheap. Where the financial crisis has barely hit us – at least, not in the way it has elsewhere – and where we’re relatively safe and happy and content.
Most of us couldn’t imagine living anywhere else.
HenkinSchultz has worked (and continues to work) on some great Sioux Falls-related campaigns over the past several years – from the Sioux Falls Convention and Visitors Bureau to Downtown Sioux Falls to the Sioux Falls Area Chamber of Commerce Annual Meeting.
We’re excited and proud to have our name associated with the most recent news from the Sioux Falls CVB – the release of a new video designed to promote Sioux Falls for conventions, events and sports tournaments. It was a fun project. Of course it was fun – after all, we love this place. And of course it was exciting. It gave us a chance to celebrate this city.
Video is currently down, but you can still catch it at the official Sioux Falls Convention and Visitors Bureau Web site.
We’re not alone in this. Despite the size and perceived shortcomings, Sioux Falls is teeming with creativity, featuring a talent base you’d expect in a much larger community.
Go ahead. Ask the people who judge our yearly South Dakota Advertising Federation ADDY® awards. Ask the nationally-renowned ad peeps we bring in for SDAF meetings. We’re small town at heart, but we’re big time when it comes to talent.
Sure, there’s something to be said for loving where you live. But there’s even more to be said about the passion to create. It’s when the two come together that you truly realize how fortunately you can be to work with great people in a great industry in a great city.
Thanks, Sioux Falls. For being, you know, so flippin’ awesome.
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