Whale Insurance
June 12, 2009
This might be older, but I’ve seen a lot over the past few weeks.
Uh… Er…
Okay. So I understand the value of building your brand. And I certainly get making your logo memorable. I applaud the use of simple image branding.
But… Uh…
Well, I guess I’m wondering - what am I missing here?
Because if you take the copy out of this spot (and let’s face it - the copy is no more than a logo and “Mutual Funds, Annuities, Life Insurance”) I challenge anyone to understand what the blankety-blank this company is trying to sell.
Whale-watching tours? Life jackets? Pacific Ocean cruises? Moby Dick? OH, WHAT… LIFE INSURANCE?
Is it life insurance FOR WHALES, AT LEAST?
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the company’s website’s message is almost as confusing as their commercial. Now’s not the time to get it wrong in advertising!
apparently the whale was the CEO’s favorite animal as a child, and he chose it to be the image of their company.
Yes, but WHY AN ENTIRE :30 OF WHALES?