Batter Blaster!

June 19, 2008

No more mess! No more time-wasting mixing! IT’S PANCAKE BATTER IN A CAN!

WATCH THE VIDEO NOW.


“Make better breakfast faster! BATTER BLASTER!”

Who says we’ve run out of things to invent?

(Unfortunately, it is not available in South Dakota yet.)

BATTER BLASTER

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A new musical journey

April 25, 2008

Last night I saw a TV spot for the new 2009 Dodge Journey. My ears instantly perked up. There was something familiar about it. Something I’d heard before.

It was the music. Specifically, Grandaddy’s “AM-180” from their 1997 album Under the Western Freeway.

I’ve been a Grandaddy fan for about a decade. And this song is one of my favorites. So you can imagine my surprise.

“Isn’t this a mini-van,” I thought? “Aren’t those for parents and yuppies and guys in hip hop groups?”

(To which I answered myself, “You know, the people who liked that song when it came our are probably either: 1. Parents 2. Yuppies 3. Guys in bands, though not necessarily hip hop.)

I then got over it and realized how cool this was. Grandaddy, getting national airplay (albeit uncredited commercial airplay).

What I find amazing is the idea of television advertising – and to a certain extent, teenage-driven television shows – as one of the most effective vehicles for music distribution.

It seems more than ever that the independent rock scene is overflowing with bands that have marginal, niche audiences. There are simply too many to take in at once.

But getting your music in commercials or television shows, whether on purpose or by chance, is proving to be an incredibly viable path to sudden respectability – or, at least, relevance.

After all, look what it did for Feist. (Or, come to think of it, The Fratellis, Yael Naem, or any Apple artist.)

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(Added bonus – when searching for the Grandaddy spot, I found another Dodge Journey spot – exact same video, different song, different copy. I wonder which was created first…and if this one was even supposed to be released.)

Filed Under Off Topic, Advertising

The Importance of Proofing

February 14, 2007

Notice anything missing from Google’s Valentine’s Day logo?

Goole?

Just goes to show that even the biggest of the big miss some things.

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Sioux Falls Chamber Annual Meeting Set-up

November 14, 2006

Finally, the event you’ve all been waiting for. Click here to see the 12 hour initial setup at the Convention Center on Monday October 16th, 2006! The 12 hour time span is condensed to 1 minute, 38 seconds.

Enjoy!

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How Many Degrees of Separation.

October 3, 2006

The Unknown Man
(click to enlarge)

There’s an unknown man on my desktop.

Yikes!

It’s not as dangerous as it sounds. Actually, this photo is on my desktop. My daughter is in front, and mystery man is in blue on the right.

It occurred to me that perhaps I could use the power of the Internet to find out who he is. And more important, what he’s thinking about.

Not that I don’t care about the other people in the photo – the guy in the grey shirt and the lady with her shoes off.

It’s just that Blue Shirt looks serious and purposeful. While Barefoot surveys her pedicure and Grey Shirt checks out some babe across the street, Blue Shirt is clearly pondering something important.

I’m betting that on the Internet, there are fewer than six degrees of separation. And this is a perfect way to find out.

The photo was taken May 30, 2006 in Manhattan on Fifth Avenue right outside FAO Schwartz, which had just closed for the day. We’re next to the new underground Apple store, just off 59th.

Mr. Blue Shirt – who are you?

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