Rhymes With Rice

She’s been a lifeguard, a fitness room supervisor, an intern and a phone banker. No wonder Hilairee’s people skills are so good.

Meet Hilairee Griese. (Rhymes with rice, in case you were wondering.) Hilairee, an account executive assistant, is the latest addition to the HenkinSchultz team. She juggles complicated projects for a variety of accounts, and she works with HS’s account executives to make sure clients get exactly what they’re looking for.

Hilairee hails from Platte, S.D., and she graduated from Northwestern College in Orange City, Iowa. During her last semester in college, she interned at the marketing department of Easter Seals in Chicago, so she knows the ins and outs of navigating a corporate system.

We’re pretty impressed with Hilairee’s organizational skills – her ability to keep to a schedule is unparalleled. But what we really, really like about her is her thorough knowledge of the TV show Friends. If the South Dakota Advertising Federation ever sponsors a TV trivia contest instead of a golf tournament, we’re totally going to win.

Oh, and speaking of golf, Hilairee has one mean golf swing. That should help keep the creatives at HenkinSchultz in line.

Embrace Losing, Embrace a Tree

We at HenkinSchultz may be talented at copy and design, but golfing …. well, golfing may not be our game.

That doesn’t stop us from trying, though. A foursome took to the course for the South Dakota Advertising Federation’s annual Golf Tournament on June 25. And while our drives may not have landed anywhere near the green, we took advantage of every photo opportunity. Guess we just can’t leave our mad advertising skillz at work.

Instead of hitting the green, Justin’s ball hit this tree.

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Buses Attract Attention, and Most Recently, Awards

We were pretty excited when we first began working with Avera McKennan to design bus wraps for Sioux Falls transit. Turns out, some other people were excited about it, too.

Avera McKennan won a 2010 Silver Aster Award in Outdoor Transit for its bus wraps. The Aster Awards, which are given by Marketing Health Today, celebrate healthcare marketing professionals who demonstrate excellence in advertising. HenkinSchultz also worked with Avera Health, Avera McKennan and Avera McKennan Foundation on the following campaigns that won Aster Awards:

Award: Silver for Newsletter/Internal – Series
Avera Health, All of Us Newsletter

Award: Silver for Publication/Internal
Avera Health, Avera Quality Report

Award: Silver for Publication/Internal
Avera McKennan Foundation, Human Touch Newsletter

Award: Bronze for Special Events
Avera McKennan Foundation, The Big Grape Benefit 2009

Congrats to all the Avera staff members, who are great to work with on fun, award-winning marketing campaigns.

From the Mouths of Babes

At HenkinSchultz, we think our building is pretty cool: a little bit industrial, a whole lot creative. We take pride in our work space, and we like to have fun. But we looked at it a little differently after hearing what one fifth-grader had to say about it:

“It looks like a toy chest threw up in here.”

Ladies and gentlemen, we have a future copywriter on our hands.

Needed: One Awesomewriter.

Please hold for a message from our corporate sponsor.

Copywriter? More like Awesomewriter!

There’s something different about working at HenkinSchultz. Something different – and pretty darned awesome.

Don’t believe us? See for yourself: HenkinSchultz is currently looking for an awesome copywriter/social media expert. Key duties include:

Send your resume to Joe: joe@henkinschultz.com. And prepare yourself for the most awesome writing job you’ll ever find.

Thanks. Now, back to the blog.

HenkinSchultz: Official Google Advertising Professionals

It’s about Analytics and Ad Ranking and CPC and Quality Score.

It’s about CTR and Keywords and Region Targeting and Content Bids.

It’s about CPM and Impressions and Ad Groups and ROI.

But really, it’s about understanding the basics - and the subtle (and sometimes complicated) nuances - of search engine marketing as it pertains to Google AdWords. And, furthermore, about presenting our clients with added opportunities for promotion and awareness outside the traditional printed and broadcast mediums.

So we finally got around to taking the test. And here we are: official Google Advertising Professionals. (And we’re pretty stoked, by the way.)

We get to show off the badge. But our clients get the real prize: an added level of knowledge and awesomeness from their chosen marketing partner.

Being a Realtor on the Web

Let’s face it. Choosing a Realtor can be scary.

A lot needs to happen in selling and buying a house, and that puts a lot of responsibility – and therefore, a lot of trust – into the Realtor/homeowner relationship. Trust that needs to be earned. Trust that can’t be forgotten.

Which means, often, homeowners are on the defensive when it comes to buying or selling. They don’t have time to set up meetings with prospective Realtors, listen to presentations and choose. And often, questions arise before the Realtor is even chosen. What will stop my house from being sold? What do I need to do to prepare? Should I even sell?

For that reason, Realtors are taking to new ways of getting their positioning statement public in more non-traditional ways. We are happy to help one local Realtor – Tony Ratchford – in this very thing.

The concept: offer a seminar on selling a home on the potential seller’s time. Instead of setting up an appointment, coordinating schedules and arriving in person, Tony and his team developed a short video that highlights the needs for selling a home – and the benefits of doing so with Tony.

It’s simple: request a password, view the video, and proceed from there – which, coincidentally can all be handled on the same site. What’s your house worth? What homes are on the market? What resources are available in the community? It’s all one click away.

Fully automating the Realtor/homeowner relationship while still reaching out for a personal touch. It’s the best of both worlds, and it’s the future of buying and selling homes.

Check out the site for yourself at www.WhyHomesDontSell.com.

A Creative Legend In Our Midst

So, we have this guy who works at HenkinSchultz. He’s been here for 12 years, but it seems like he’s been in this business for at least three or four decades. He’s the voice of a billion spots, and you know his work by heart. He’s the solid rock our production team is tethered to, the radio expert, the guy so filled with puns and groaners that he often strains to keep them locked up.

And, after those three or four decades of service to the regional advertising and marketing community, he’s being brought out from behind the microphone and honored.

Ladies and Gentlemen, we proudly congratulate Mark Johnson – producer, voice talent, videographer and industry stalwart – on being named the 2010 South Dakota Advertising Federation Creative Legacy Award recipient.

It’s been a long road, Mark. Now, you can rest assured your name will adorn our ADDYs programs for at least three or four more decades to come.

Congrats, Mark!

The OFFICIAL 2009 Gingerbread Man (Or Woman) Decorating Contest

The Great Gingerbread Cookie Decorate-off is over, and with a bevy of bejeweled bakery goods scattered amongst our break room tables, we have made our difficult but oh-so-satisfying decision.

But first, the cookies. Be warned – there are a lot of images after the jump.
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David Feherty’s Veterans’ Hunt

David Feherty, former PGA Tour golfer and current CBS Sports analyst, loves the United States. And, he loves the troops that help defend it.

While this may come as a surprise – after all, he is Irish – it only takes a look at his feverish progress at becoming a United States citizen (and his adoption of Dallas as his official hometown) to understand a passion as foreign to the ex-pat lifestyle as grasping American football.

He simply loves this country.

It’s this love – and his undying support for the country’s military personnel – that prompts Feherty to reach out to injured and disabled troops year after year with a once-in-a-lifetime pheasant hunting trip in South Dakota.

Our own Kirby Schultz was fortunate enough to tag along and document this year’s trip, and it was nothing short of monumental. Sure, there was emotion. But there was also a feeling of accomplishment.

And, there was a hidden agenda – one that strikes at the heart of what a disabled veteran goes through: offering a slice of normalcy to someone who now lives life differently, all in the name of defending freedom.

The goal wasn’t to treat veterans with kid gloves. On the contrary – Feherty wants to treat these veterans like real people, offering the roughness of hunting without holding back, challenging the vets to work hard, just as they did before, just as they’ve always done, giving them a reason to feel strong again.

The trip is designed for fun. It was created to give back to vets who laid their lives on the line – and left a little behind in the process. But it’s also a way to dispel any feelings of hopelessness. To put control back in a disabled veteran’s court.

To feel human. To feel free. Which, at the center of it all, is one of the things our country strives to offer every day.

No wonder Feherty has adopted this place as home.

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About HenkinSchultz

HenkinSchultz is an agency. An advertising and marketing and branding and design and production agency. All of those things, and then some.

But, underneath all that, we're really a bunch of thinkers. As in, we think about stuff, both pertinent and not, with and without boundaries, as if our lives depended on it. And this right here, Post Haste, is where we write about it.

Visit us at http://www.henkinschultz.com.

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Recent Posts

• Eat Your Brussels Sprouts
• Rhymes With Rice
• Embrace Losing, Embrace a Tree
• Buses Attract Attention, and Most Recently, Awards
• From the Mouths of Babes
• Needed: One Awesomewriter.
• To Inform and Delight
• KFC Doubles Down, prepares for a bust
• We’re All Connected
• The Internet of Things

Recent Comments

• Joe: Your building is one of the coolest things I’ve ever seen –I’m more thinking the kid is going...
• Joe: Your building is one of the coolest things I’ve ever seen –I’m more thinking the kid is going...
• Joe: Your building is one of the coolest things I’ve ever seen –I’m more thinking the kid is going...
• Corey V.: That kid’ll surely be better than the one that just left.
• Mark Cummins: Here’s my awesome copywriter resume: Mark Cummins 6007 S Cliff Ave #204 Sioux Falls, SD 57108...

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